After Google Trends, another great new tool Google offers to online marketing professionals. It’s called Google Insights for Search and it allows you to understand search behavior more and more in detail.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. Google Insights for search also have the possibility to compare search volume trends across multiple search terms, categories, geographic regions, or specific time ranges.
This tool has been conceived to help advertisers who use AdWords, but I personally find it extremely interesting from a sociological point of view as well.
For example, If you’re interested in social media, then you can use Google Insights to map the most popular social networks and the most “”socially” active countries around the world. For example, it looks like Turkey is the country with the highest interest in Facebook since 2004.
Google Insights for Search shows the following search data
- relative keyword search trends for keywords (and A/B comparisons between keywords)
- top related keywords and hottest rising related keywords
- category based top keywords and category based hottest rising searches (and overall top 10 rising searches)
- category based keyword search volume trends, and the relative growth of a keyword compared to its category
- countries, states, and cities where a keyword query is popular
- you can also mash up many data points.
Google Insights for Search is indeed a good tool to play around with and get some extra data and will appeal greatly to those of us that don’t have access to more comprehensive market research–which is probably 99% of us – but I’d caution building your entire marketing campaign around the data provided by Google Insights.
For example, I checked for iPhone on Google Insights for Search and this is what I got:
You tell me. Does your instinct make you question that there’s more interest for the iPhone in Trinidad and Tobago than in the United States? I guess not…