I first only noticed the QR Code being used in advertising when Ford Figo print ad came with one and it took me some time to figure out as to how I can go about scanning the same for which apparently specialized programs are required.
What is QR Code?
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.
The idea of linking spaces to information is not new, but QR codes combine simple creation with easy access to QR code readers. As a result, QR codes might kick-start widespread thinking and innovation around information connected to locations and objects. In museums, for example, QR codes might appear on plaques beside art displays, directing patrons to information about the artwork and the artist.
Next time you don’t necessarily have to only read that article in newspaper or magazine, scan the QR Code and watch the related video on your hand held device.
Ford Figo – Case Study
“Thank you. Visit http://www.blufi.mobi/fordfigo from your GPRS enabled phone to download & install application. Further instructions in the Ford Figo ad.”
For some reason the only clickable part of the url was http://www.blufi.mob leaving i/fordfigo which obviously resulted in error. I added much needed ‘i’ to the URL making it http://www.blufi.mobi which shockingly took me to an index with folders for many other QR clients. The list included clients like Gateway, Accenture, Barista, Disney, IBM and Nike, among many others.
In such scenarios which unless is a PR tactics from the vendor, is easily avoidable.
Anyways, back to the application (finally getting to the actual URL by copying it fully and pasting it in the browser address bar on my phone), I finally managed to install the application.
Then as instructed I pointed the camera to the QR Code given and click which when I did a small video started loading and played a Ford Figo Ad.
Update: I tried the same again after few days and the link redirected me to Wikipedia.
That’s it? After so much of pain all you wanted from me was to watch your TVC play? Who planned the whole thing for you, Ford?
I mean before you did this you already had close to 2000 fans on Figo’s Facebook page and hundreds of followers on Twitter account then why did you stop at just playing the TVC on my phone instead of taking me to facebook or twitter account and become part of the community itself where I would have extracted more value from?
However, gripes aside, Congratulations! to Ford for trying this before any other brand in India and building interactivity within otherwise a static medium.
Future of QR Codes
Huge! One drawback Print as a medium had is being addressed using QR Codes which not being able to offer audio & video that are much more engaging as compared to text only.
Newspapers & Magazines can now have QR Code for ads and top news articles linking to videos thus more engaging versions of whatever they carry otherwise.
You can now add to any print advertising, flyers, posters, invites containing:
- product details
- contact details
- offer details
- event details
- competition details
- a coupon
- Twitter, Facebook, MySpace IDs
- a link to YouTube video
- Audio Files
Did anybody say Print is not engaging enough anymore?
Adding QR Codes to your website will tell search engines that your pages have changed or that you are updating pages. The search engines will see a new image and index it in accordance. At some point soon, the search engines will likely recognize QR codes and possibly start indexing the content in them.
Early bird advantage is on offer 🙂
If you are an iPhone user then download this Free application from App Store called Neo Reader which is amazing and fast with QR Codes. All you have to do is point and hit scan on the application and you will straight be redirected to the pointing URL.
^^^Try it here^^^
You can generate QR Codes for any url using: http://qrcode.kaywa.com/