Going Google


The plot is thickening with Google’s recent announcement of Chrome OS pitched against MS Office and Microsoft was quick to announce new version of Office with major cloud app support. Then Microsoft also announced its deal to take over Yahoo’s search business.

Going Google 2

And now Google is back with ‘Going Google‘ Campaign placing billboards in New York, Boston, Chicago, and San Francisco that encourages IT managers to switch from Microsoft products to Google Apps.

The billboards, which will run for a month, will be changed every day to progressively explain the advantages of the Google Apps suite.

Going Green Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.


To give extra edge they have also set up a site to “Spread the word” about Going Google. The site offers various options for letting your organization know that you want it to “Go Google,” these include things like fliers and pre-populated emails to be sent out.

Did you say Twitter? Of course Google is using the viral message platform of choice these days to spread the ‘Going Google‘ message. At the bottom of the blog post on the matter, Google urges people that use its apps to ‘tweet your story’ and provides a link to auto-populate a tweet with the #gonegoogle hashtag. You can also follow the GoogleAtWork Twitter account to follow the ‘Gone Google‘ stories.

Google is also promising to give away “goodies” each week in August to users who have Gone Google and fill out a Google Doc describing their experience.

It’s been more than 7 years when Apple launched consumer ad campaigns pitching itself as a real alternative to MS via ‘switch’ campaigns and this time it’s ‘Going Google’ phew so much for holding the higher share in OS market…

Anubhav Sharma

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