Opportunistic PPC

This is an excellent example of how marketers use the hot keywords to drive traffic for their clients. Creativity is the key. Its the keyword selection followed by a relevant ad copy and relevant landing page.

Kudos to whoever manages Barack Obama’s pay-per-click advertising buy. This one is on Lehman’s bankruptcy announcement, they immediately bought a super-relevant ad:

Very smart indeed.

Related: Google Adword Creativity

Anubhav Sharma

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2 thoughts on “Opportunistic PPC

  1. Pingback: Opportunistic PPC | There is Something About Everything

  2. Great great great idea…!!

    It isn’t just a gimmick, and it is REALLY relevant to these users. My company just made a surprise for all of our clients, due to the holidays. Every client that searched for his name in Google find a greeting card with all of the employees dressed as bees:-) This is not the same but you have to admit this is a creative way of using PPC as well… 🙂

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