Dog – A powerful marketing tool

So Hutch became Vodafone and there were changes. Pink became Red and the name so the logo and many other things but what remained was DOG.

So what’s with DOG?

According to a recent Harris poll,

7 in 10 pet owners have a dog.

93% of dog owners consider their pet to be a part of the family. Take a minute to think about what that means. It means that those 93% of dog owners consider their pets to be a major part of their lives.

How major?

Again, according to the Harris poll,

Nearly 70% of pet owners let their pets sleep in their bed.

About 65% in America buy their pets a gift for Christmas. In essence, many dogs enjoy the type of lifestyle afforded to the humans in their family.

Today, dogs are part of the family. They play with children and keep the elderly company. For these reasons, dogs commonly appear in ads portraying the typical modern family.

Dogs complete the picture and create a casual atmosphere. Unlike the private, introverted cat, the dog is an extrovert. Dog evokes images of freedom and the great outdoors.

You can set yourself apart from much of your competition, if you or your business makes a point to embrace dog owners.

Dog owners, like their pets, are faithful. If your market let’s them bring in their pet, they’ll start shopping at your store versus the one down the street and doesn’t allow the same.

Some other trials with Dog thematic advertising:

In Cambridge there is a coffee shop called La Luna Cafe. This is the type of place that has live jazz music on Sunday mornings and serves eggs and bacon when you want them and not when the menu says they are available.

Every day, they also put out two bowls – one filled with dog food and the other one with water.

They call it Woof Station
On first day the very first Dog that passed by stopped. It was a hot day, and the dog wanted to drink.

Dogs are smarter than we give them credit for. They can operate touch screens, identify different landscapes, and identify human faces.

Pedigree and Affinity Petcare have been designing smelly billboards targeted at dogs. Here the ads are designed not using the dogs but for them. The direct communication with dog.

(Listen to your Nose)

A director of dog grooming school in Thaildand launched an internet radio station whose intended audience is dogs. He said that he’d noticed that music improved the mood of dogs he grooms.

Now its your turn to pamper the Dog. Imagine the new market you open up to yourself – a large (two-thirds) and faithful market. It might be worth the effort.


One thought on “Dog – A powerful marketing tool

  1. Pingback: Dogs Shalt Tweet « Something about Everything

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