Now, It is indeed a good idea to show the viewers what the dollar resting in their pocket can buy and so the Burger King asked the audience to pull it out and put it in front of their web-cam to get the taste of their green-buck

.

With this Burger King has become one of the first brands to create an augmented reality banner ad, promoting its $1 Value menu in the US.

Users when hold up a dollar bill to the web cam they get their Augmented Reality Burger.

.

Augmented reality has so far been mainly the preserve of mobile applications and websites set up to show off the technology. Well done Crispin Porter Bogusky agency behind much of Burger King’s online work over recent years including a recent lie-detector test and the famous Subservient Chicken campaign.

There are also some surprises if you flip the dollar bill around too much. Nice work, and a good indication of where internet campaigns are going.

The campaign can be tried-out here if you have a $1 bill. No you don’t really need a Dollar Bill just take any paper or note matching the domensions and it works

Anubhav Sharma

So You Think You are Smart…

Then Answer the Question below:

The World’s Toughest Question

PS: Have we found the Cure to Stupidity Yet!

Anubhav Sharma

Okay, so I absolutely know how fancy the Data is and so more fancier is the content development platform (Adobe) joining hands with a major web-measurement company (Omniture).

$1.8 billion so that now we can mix Art with Numbers and screw that bit as well. Creative Team Shalt not Be Spared.

Josh James said the deal will allow creatives to integrate measurement into the front end of the ad-creation process and that marrying the two companies would improve content engagement, ad effectiveness and the overall user experience that’s driving the shift of ad dollars from offline to online.

For whatever that means…

Ok so Josh James probably was not aware that any reasonably good flash developer could and is been doing this  for ever now. All s/he ever wanted to know was ‘What do you want to track and how do you want it to show up in the reports?‘ and it was fixed in accordance using Guess What? A FREE Analytics tool – now you must have heard of Google! if not others. I am still trying to figure out as to how to react to you saying which said it will improve the User Experience. Till then just know that these banners are like Noise, they always affect (more or less) the User Experience.

Measuring Ad effectiveness (?) smart enough shall cater to age old problem as was quoted by John N. Wanamaker, ‘half the money I spend on advertising is wasted… the trouble is I don’t know which half‘.

Great!

But then what are we really measuring? The CTRs? and that’s where party for you really gets over. I mean you really are approaching the new media with a very old thinking. So it’s going digital for you without getting Digital.

But that’s beside the point. What you need to know is that the Ad Servers were always facilitating this type of thinking – so we would choose  ad server basis the analytical objectives and delivery strategies (different ad servers offering different delivery, analytical and optimization solutions), and make creative to suit.

Sure anything that can be measured more effectively, can definitely be managed/manipulated more effectively and so optimized to increase the overall performance and give better ROI.

Having said that I am really failing to understand that ‘how do you apply analytic to something that has not been created and published yet?‘ So is it really a afterthought or is not?

Omniture toolset is designed for after-the-fact analytics, so how does this help?

I am completely confused hearing what Adobe President-CEO Shantanu Narayen meant when he said ‘For creatives, that means metrics can’t be an afterthought; they’ll need to be part of the content-creation process from the beginning’?

P.S.: Congratulations! I am really looking forward to Art Directors (who already are struggling to keep up with Flash) to be told that now he also needs to tend to the tracking of a campaign while he’s tweaking an action script

Anubhav Sharma

I rather enjoyed watching this clip on Youtube, that uses the analogy of a married couple to convey that to build relationships with consumers, marketeers/advertisers need to fundamentally change their thinking and methods. It’s time when they start to favor the direct communication with consumers be it on Digital or Social Medium instead of taking a traditional broadcast advertising route. Broadcast is anyways more like a spam/noise while the need is to establish communication and really listen to what consumer has to say.

‘It’s Over – I want Divorce’ says Consumer

Anubhav Sharma

Social Media is a Fad.

Yes, indeed it is because you are so dumb. So what was that you were saying?

1. Social Sites are essentially for kids

Now that’s some statement to reiterate your ignorance and speaking out your low self esteem almost immediately. Now when did you become the sample representative on your own? Listen dude if you are not visiting the social sites doesn’t even remotely imply that others from your age group and above are also not.

Knock Knock its not the world conspiracy in which you are not willingly participating righteously. You are only being dumb and missing the best party of your life.

Look at the stats and you will be surprised to find out that in the 6 month period ending July 2009 that Facebook saw 513% Growth in 55+ Year Old Users. You will surely be surprised to see the numbers on Twitter which can be accessed here.

The worst news for you is that if you really examine the stats, you are in for a big shock because most likely the sites you are visiting (Business News, Media Journals etc. is it? as Social media is bigger than Porn already) have the same traffic distribution or even better as on any of the popular social networking site. This means that social networks offer you same audience with better mind share so your campaigns are bound to perform and give better ROI.

2. Traditional marketing is a better investment

Now of course it is, ain’t it? And you are so primitive. Now here you just hate the ‘e’ rest goes just about fine with you. Your problem in this case is not being Social but being electronic. You are old school types who prefer meeting to a telephone call but that’s you.

We are not very different just that we exploit the understanding of human nature better along with the technology and make the whole thing much more measurable and so more answerable and rewarding.

So while you were sleeping or continued with burying your head in the sand things evolved:

-         Medium

-         Audience

And that pretty much changed everything else. There are now more ways to connect with people & fans looking for what you offer than there have ever been before. And audience is smarter so they want to talk and not just listen.

So while you are still exploiting the shout model in traditional ways audience is gone deaf and seeing you as somebody cluttering it all.

Can you afford to be thought of as spam?

3. Where is and how to control

Control Freak! Is that what I am dealing with here or are you managing the media for some would be / conglomerate trying to establish propositions with the audience outside. Now are you the right guy for the job itself, I wonder?

As I see it Control is delusional, isn’t it? So what do you do normally? Do you tap the phones of your employees? Do you have any clue on what your sales people are telling your customers? Really? I don’t think so. Who is talking to the vendors at your company? That’s the additional exposure I am talking about works just like advertising!

Your business needs to learn to articulate and talked about so now there is a need for you to even involve your employees. That’s where everything with social media starts. It’s the communication and not the broadcast.

4. Something that’s just trending

No, it’s not. In fact it’s been around for more than 10 years but its role is become more defined now with more and more businesses getting to understand its power to engage with audience and not just being another medium to showcase. Things are just getting interesting business-wise now.

WOMM is what we have been talking about and here is your chance to ride on it. Social Media makes it so much simpler. One good word can reach millions in no time to give you the benefit that no traditional methods could ever deliver.

Now all of us know this one that if advertising were human then will get slapped if it talked the way it does. Remember that human speaking for your brand will always be more powerful and influential than any advertisement. For example none of my friend will ever buy iPhone unless 3G is launched in India.

Sorry but what’s your strategy otherwise?

5. I have tried Facebook; it did not work

Now we can have this conversation till one of us is dead or you can just try and get it right. You tried Facebook because you are on it or your boss and everyone else in your organization is.

What was that you did on Facebook any which ways? Are you talking about creating a profile and adding others as friends? Now that’s lousy, why would I want to be your friend you are only trying to sell me something?

Or did you actually created a fan page? That also doesn’t work unless you spend time first establishing yourself with users and then ask them to help you reach out. Where are your curators? You created a fan page, quickly became a fan and then started inviting everyone else… So lets see who all are there other than Your Employees, Their Spouses, Your Vendors, Your Agency Guys and some of your and their friends you were invited and they pleased you.

An application: Wow! that’s way too smart. So your agency actually convinced you on that. So what was it about? Was it useful to Users so much so that they discovered it among million others and installed it on their Boxes sending feeds to friends and they also added it or were you heavily advertising to promote it? Users initially added but then soon the campaign got over and you removed it. Was the application really about Social Activity to engage users so the growth would come from the Viral and not ad dollars spent to keep it going?

Do me favor of answering the questions above and you will know what I am saying.

Anubhav Sharma